Adidas Originals

Client or Partner: Adidas

Location: Miami Beach

Year: 2022

Adidas set out to explore the boundaries of what’s virtual and what’s real. A showcase of the brand’s presence in web3, (Probably) Real welcomed select guests to the adidas metaverse and debuted their first line of wearables—Virtual Gear. An exclusive exhibition in Miami, (Probably) Real invited holders of Into the Metaverse NFTs and partner communities like Bored Ape Yacht Club, Pixel Vault, and Admit One.